Today I discovered a magical little app called Adobe Spark.
I stayed there awhile, in the depths of Adobe Creative Cloud. At first I stayed on a whim, to learn, and then to play, and minutes turned to hours. At the end of it all, I came away with this:
Not bad for an amateur, hmmm?
I think book trailers are awesome, and let me explain why. Most of my followers who are also writers probably already know what a book trailer is… but for the folks who’d like that information, a book trailer is a simple way to bring your story (or even a mere snapshot of your story) to life, to have it jump off the page and delight the eyes of your audience through the use of a different medium.
Why make a book trailer, you ask? As a whole, in this Digital Age, we are more attracted to video and visual cues than ever before, as we are constantly bombarded by visual information whenever we hop on Google. As a marketer in this Digital Age, you cater to the needs of an increasingly visual audience; you gravitate toward bright and interesting photography and snappy video as effective means to market your product, because those media have higher consumption rates among audiences (compared to a page-long summary or written advertisement).
This concept very much applies to book marketing. Authors increasingly are relying on visual messaging to boost their work, and news of their work, to their readers. Many folks in all niches of the book community… authors, reviewers, publishers, etc. … have turned to vlogs (the video blog). It makes sense. If I, a reader, can click on links and see videos of my favorite authors talking about their upcoming projects, I get a sense of immediacy from seeing their faces and a greater connection to their words by hearing them spoken.
My Stormriders book trailer is really a teaser trailer, very much a snapshot. It’s a little rough (hey, I’m new at this!) but I’m excited to bring my heroine’s voice to you. My primary motivation for creating the trailer is because I haven’t yet given her voice a chance to be heard… she does not speak at all in the the first four chapters that are currently available to the public. Since Stormriders is quintessentially her story, I wanted to create something that hinted at the events to come, through her eyes.
Enjoy!
Jen Lynn Anderson 